Founded at the beginning of 2020, Vyra was born out of a conversation between old friends about climate change. From the gloom and doom to the optimistic, the conversation raised one particularly interesting question, ‘Why is it so hard for the individual to engage with becoming more sustainable?’
Vyra set about understanding the question they were trying to answer. In order to make a meal, you need the ingredients. In order to come up with solutions, you need to know how you can help people. Research began and by working with individuals and businesses they began to discover something interesting, becoming sustainable is not about closely measuring the impact of everything we do, it’s about measuring the impact of the small changes we make as a collective.
The journey to becoming more sustainable is ever changing and Vyra is committed to projects that add value to people’s everyday lives.